CHANGE MANAGEMENT

It takes more than a platform to start a movement

We believe it takes more than just an advocacy platform to turn employees into ambassadors. Advocacy should be promoted and encouraged by managers. Advocates should feel that their efforts are valued and rewarded. And ambassadorship should be embedded as a key behaviour in the company culture.

We have therefore developed a roadmap for rolling out an employee advocacy programme. And if you like, we can provide the expertise and project management you need to make sure all of the key conditions for success are met:

LEADERSHIP ENDORSEMENT:
You need key managers to embrace the concept, act as role models and encourage their employees to become ambassadors.

CLEAR GUIDELINES:
What are the do’s and don’ts, for example when employees represent the organisation on social media?

A SOLID ADVOCACY AGENDA:
What are the focus areas and messages you want your employees to talk about in a certain period? Ideally this should be a joint marketing, PR and internal communication effort.

A LAUNCHING CAMPAIGN:
How will you create awareness, launch the platform and encourage employees to join?

A MOTIVATIONAL PROGRAMME:

What is an effective way to promote and reward advocacy? Which gamification options are appropriate for your organisation?