Attractive content

Content is key

Every day, employees talk about your company with their friends and family. Face-to-face and via social media. What do they say? Do their conversations help build the reputation you want? Are they able to explain what the company stands for and what’s different about your products and services? How do they conduct themselves when faced with critical questions or dissatisfied customers?

Employee advocacy is not about employees sharing just any content with your brand name on it. You want your people to help build your reputation. But how can you make sure that employees are actually able to say the right thing? We can help you develop powerful storytelling formats to engage your staff and encourage them to spread the word.

A CLEAR ADVOCACY AGENDA

We believe any employee advocacy programme will only take off when there is a clear focus. What do you want to achieve in the next year? Which topics and issues will be crucial for building or protecting your reputation? What will be focal points of your marketing communication efforts? How about your employer branding efforts? And based on this, what are the stories you would like your people to share?

 

Questions such as these should be addressed in order to establish a clear agenda for employee advocacy. And ideally this should be done with all key stakeholders involved: internal communications, PR, Marketing. If you like, we can help you set up some workshops to get everyone on board and develop your advocacy agenda.

READY-TO-SHARE CONTENT

The Soveryus Mobile App provides employees with ready-to-share content: articles, videos, infographics, images. Whether they will actually share that information or not depends on the quality of the content. The best content goes viral, much goes unnoticed. We can help you develop content that your employees will notice and love to share because it is relevant, appealing and gives them a sense of pride.

PITCH CARDS

Pitch cards support employees in face-to-face conversations. They can be anything from simple speaking points to infographics, animations or short videos. Employees have access to pitch cards through the Soveryus Mobile App on their mobile device. And they will use it proudly if the information is relevant and clear and the format highly appealing. We can help you produce single messages as well as standardised pitch card formats that can be used for a series of messages.

CURIOUS HOW IT WORKS? REQUEST A DEMO NOW!